Today’s Solutions: July 20, 2024

The green energy transition is essential in our fight against climate change, but to make the transition we need more corporations to get on board! In order to make it easier for companies to switch to renewable energy, some of America’s top tech firms, manufacturers, and consumer companies are banding together to create a boom in renewable energy purchases.

This week, giant firms such as Alphabet, General Motors, and Walmart launched the Renewable Energy Buyers Alliance (REBA) – a trade organization that will help companies take advantage of new ways to purchase clean energy. REBA’s strategy will revolve around removing barriers to entry by fine-tuning contracts, tackling regulatory and policy hurdles, piloting new clean technology programs while helping companies establish internal systems to ease the path to buying clean energy.

The overall goal is to support the construction of new green power projects and bring as many players as possible to the market by giving everyone access to clean energy. Opening up these markets would make it easier for corporate America to break up its overreliance on fossil fuels and make for a smoother transition towards renewables.

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