In the past couple of years, Levi Strauss, the company that invented the iconic denim jeans, has been quite successful in proving that positive, sustainable change can go hand in hand with profitable business results. Just recently, the clothing brand has started blending hemp with cotton to make its fabric more sustainable. Hemp is known to be far more environmentally friendly than cotton. It doesn’t require as many pesticides and also needs half as much water as cotton to grow. The reason why hemp hasn’t been embraced by clothing manufacturers up until now is because of its coarse feel. To solve the issue, Levi’s has come up with a “cottonizing” technique which employs a process developed by fiber technology specialists that softens the hemp, making it feel just as good, if not better than cotton. The jeans and jacket in this collection are made from 70/30 blend of cotton and hemp, and all the hemp was sourced from a crop that was exclusively rain-fed – which means it required no additional irrigation and thus reduced the water used in cultivation by 30 percent. Such great initiatives show that it’s possible for the fashion industry to take a more sustainable business trajectory without sacrificing earnings.
Levi’s is making use of hemp to create more sustainable apparel
More of Today's Solutions
Rare yellow penguin is mystifying biologists
In December 2019, Belgian wildlife photographer Yves Adams had an exceptional stroke of luck while on a remote island in South Georgia. Adams was ...
Read More8 signs of vitamin deficiency and what to do about them
As food and grocery delivery apps rise in popularity, it can become too convenient to eat take-out meals and processed snacks that get sent ...
Read MoreSuccessful gene-hacked pig kidney transplant shows promise in xenotransplanta...
A team at Massachusetts General Hospital in Boston performed a breakthrough surgical accomplishment, transplanting a kidney from a gene-hacked pig into a 62-year-old man. ...
Read MoreA study of 100,000 people found we cooperate more than we think
BY THE OPTIMIST DAILY EDITORIAL TEAM In a standardized behavioral experiment run with more than 100,000 people across 125 countries, 69 percent of participants ...
Read More
