Following years of perseverance from animal welfare activists, the fashion industry is finally coming to grips with its role in making the clothing sector more ethical and sustainable. Particularly notable has been the decision of an increasing number of prominent fashion brands to move away from using animal fur in their products.
Now, following in the footsteps of such brands as Prada, Burberry, and Canada Goose, Dolce&Gabbana announced recently that it would ban the use of fur in all of its collections starting this year and move towards eco-friendly alternatives.
The Milan fashion house joins other luxury brands in complying with the guidelines set by the Fur Free Alliance, an international coalition of animal rights groups around the world reports NBC News.
“Dolce&Gabbana is working toward a more sustainable future that can’t contemplate the use of animal fur,” said Fedele Usai, Dolce&Gabbana communications and marketing officer. The move falls in line with Italy’s ban on fur farming starting this year, joining the likes of Israel and Ireland which recently did the same.
