Most research about the impact of media on society is about the negative influence of bad news. Does it lead to more violence and crime? The results of studies are not always consistent and clear. However, research shows that the correlation in the opposite direction is very clear. Media with positive images and messages make us want to become better people and help others. Studies have shown that people who experienced elevation from reading a story about uncommon goodness became more likely to believe that there is good and kindness in the world. In other words: We’re beginning to understand the potential for media to spread goodness on a wide scale. That’s good news for The Optimist Daily too!