In an innovative experiment, Virgin Atlantic has used behavioral science to ‘nudge’ its pilots into using less fuel. The experiment shows that significant fuel savings can be achieved with very little investment. The pilots were split into four groups: One which was simply told that fuel use was being monitored, one which received monthly updates on their fuel usage, one which received monthly updates plus specific goals, and one which received monthly updates, specific goals and also an incentive of donations being made to charity if they achieved their target. The majority of the savings came simply from the pilots being told that fuel use was being monitored in the first place.
Virgin Atlantic finds cheapest way to save fuel is to tell pilots to do so
More of Today's Solutions
Here’s why grapes are good for your gut
The health benefits of grapes Grapes are the perfect, portable healthy snack to eat. Enclosed in their bite-size shells, they are a widely popular ...
Read MoreFive easy steps to start composting
According to the Environmental Protection Agency, about eight percent of all carbon emissions come from food waste, and about half of that comes from ...
Read MoreClever sustainable living tips for renters
When it comes to making the world a greener, more sustainable place, homeowners have a lot of power. In the US, 40 percent of ...
Read MoreAn easy hack to counteract the harmful health effects of sitting all day
Humans are not designed to spend the entire day seated. Nonetheless, billions of us do it at least five days per week, as Western ...
Read More
