Meet the most convincing meatless burger yet, the product of more than $180 million in funding and years of research. The magic of this plant-based burger is that it has a pinkish hue, and actually ‘bleeds’ like a real burger does thanks to an ingredient called heme, an iron-rich molecule that carries oxygen and is found in all living cells. Through the use of plant heme, the creators have been able to mimic the texture and taste of beef burgers, and may have finally created a substitute for meat that could help America stray from it’s meat-filled diet. The plant-based burger is now on sale in New York City, and will be coming to San Francisco later this year.
The ‘bleeding’ vegan burger is now on the menu in America
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