In July, when the U.S. hit peak heat and humidity levels, Cotton Incorporated, the national trade association for cotton importers and producers, launched a campaign called #CoolerInCotton with a video about how the textile can alleviate sweaty summer woes. A young woman prances around on an old-fashioned Hollywood-style set singing: “It’s 95 degrees and in your pants it ain’t pretty” and “We should be able to go for dinner without sweating through that gown.” The…
Why you want your cotton bedsheets to be organic and fair trade
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