Today’s Solutions: September 22, 2023

The Optimist Daily has regularly tried to draw positive attention toward black-black-owned businesses. Being mindful where you spend your money and choosing racial minority owned stores can help close the racial wealth gap, celebrate black culture, promote representation, and create jobs.

With US Black business owners on the rise, Sephora pledging 15 percent of its shelf space to Black-owned brands, and Google making it easier to patronize Black-owned business, it’s clear that space is being rightfully made for incredible Black entrepreneurs.

We wanted to alert our readers of some beautiful Black-owned decor shops – some of which have been featured in publications such as Architectural Digest, The New York Times, and Elle Decor – for you to consider next time you want to refresh your home.


This brand was created in 2007 by wife-and-husband duo Jeanine Hays and Bryan Mason. Creating custom fabrics, rugs, pillows, lights, wallpaper, and more, AphroChic provides its customers with an “intersection of modern design and global culture across diverse populations.”

AphroChicExpedition SubSahara 

Expedition SubSahara has a show stopping range of woven goods. From placemats to decorative baskets, their beautiful products pay homage to the creator’s heritage while simultaneously bringing a fresh stylish take.

Sustainable Home Goods

This brand’s key focus is on sustainability, housing a mixture of selecting one-of-a-kind secondhand products and also choosing to source their inventory from ethical places. This encompasses providing communities with sustainable jobs and also choosing eco-friendly materials. Check out the Sustainable Home Goods website to browse their showcase of artisan merchandise.

The Black Home

It’s clear that Neffi Walker, the creator of The Black Home, has style. The products celebrate the Black community while offering timeless pieces, using color in interesting ways.


From the website’s theme of transparency and ethically sourced products, you can tell GOODEE World hand select their designers with this mission in mind. By buying one of these eye-catching and fashionable homeware or lifestyle items you are spending your money on a Black-owned business and ensuring a percentage of your money is also directed to aiding disenfranchised groups.

Still want more Black-owned home decor business? Check out this list compiled by My Move for other incredible companies.

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