Beer spas are a frothy new wellness trend taking over the USA | The Optimist Daily
Today’s Solutions: July 19, 2024

Would you immerse yourself in a tub of beer to improve your health and well-being? This unique European ritual has captured Americans, resulting in a thriving industry of beer spas across the country.

From Europe to the USA: the beer spa phenomenon

Beer spas initially appeared in the Czech Republic in the 1980s as a unique variation of standard spa treatments. These spas offer customers to soak in tubs filled with beer or its constituents, such as aromatic hops, yeast, and malt. Proponents claim a variety of health benefits, including skin exfoliation, reduced inflammation, and relief from skin disorders. Despite minimal scientific support, the attractiveness of beer spas continues to rise.

In the United States, the classic European bathhouse atmosphere has been turned into opulent spa centers. Imagine individual rooms with handcrafted wooden baths, peaceful lighting, relaxing music, and plenty of plush bathrobes and towels. The first beer spa in the United States debuted in Sisters, Oregon, in 2016, however, it is now closed. Not to worry though, new venues such as My Beer Spa in Orlando, Piva Beer Spa in Chicago, Oakwell Beer Spa in Denver, and Bierbath in Sykesville, Maryland, have quickly replaced it.

What exactly is a beer spa?

Beer spas, despite their name, do not involve soaking in drinkable beer. Instead, the baths are made using a combination of hops, yeast, and malt that is free of alcohol. Guests can, however, sip a refreshing beer while relaxing in the bathtub, which adds to the thematic experience.

Beer spas are said to offer similar health benefits to standard spa treatments. Hops, barley, and brewer’s yeast extracts are thought to contain polyphenols with antioxidant qualities that benefit skin health. Barley’s epidermal growth factor protein may improve skin look, and the vitamin blend can moisturize and condition hair. Though these claims should be interpreted with caution, there is some scientific evidence to support the skin benefits of these compounds.

The relaxation factor

Relaxation is one of the guaranteed benefits of beer spas. Hops have a slight sedative effect that encourages sleep, and their perfume can add to the calming mood. This serene experience is frequently enhanced by one-of-a-kind chill-out zones complete with hay mattresses—yes, beds made of hay. While it may appear odd, it contributes to the rustic appeal of the beer spa experience.

Beer in America: a cultural staple

According to federal figures for 2021, Americans consume over 6.5 billion gallons of beer each year, making it the most popular alcoholic beverage in the country. While overall alcohol consumption is dropping, beer remains a popular beverage, exceeding wine, which accounts for 935 million gallons per year.

Is a beer spa worth it?

A visit to a beer spa is certainly more expensive than a six-pack, with packages beginning around $100 for a one-hour soak. For individuals looking for an alternative wellness therapy, the possible health advantages and unique experiences may be worth the cost.

Beer spas are becoming increasingly popular in the United States, providing a unique way to mix relaxation and wellness. Whether you’re interested in the potential skin advantages or simply want to try something new, beer spas offer a unique blend of history and modern luxury.

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